1．Original Brand Manufacturer (OBM)

OBM is the abbreviation of Original Brand Manufacturer, which means that some manufacturers independently produce goods, build sales channels and expand markets, and operate their own brand products. Original brand manufacturers need to take into account product design, technology research and development, production process and product marketing, compared with ODM/OEM enterprises can obtain the added value of all links in the industrial chain, but at the same time, they also need to invest a lot of marketing expenses, build sales channels and marketing networks, and deal with industry competition and market changes need to pay more energy and costs.

2．Original Design Manufacturer (ODM)

ODM is the abbreviation of Original Design Manufacturer, meaning original design manufacturer. The ODM model refers to the manufacturer designing and producing products according to the specifications and requirements of the brand operator. Manufacturers that undertake the design and manufacturing business are called ODM manufacturers, and the products they produce are ODM products. For the client, ODM can save a lot of research and development time, give part of the idea, design work to the client, or select the products designed by some manufacturers to sell under their own brand. For the entrusted party, the important link of product research and development in the segmented industry can obtain higher profits than the OEM manufacturers who simply manufacture and assemble.

3．Original Production Manufacturer (OEM)

OEM is the abbreviation of Original Equipment Manufacturer, meaning original equipment manufacturer, that is, contract production. Under the OEM model, brand operators do not directly produce products, but use their own key core technologies to design and develop new products, control sales channels, and outsource production tasks to OEM manufacturers through contract orders.